Brand Identity Questionnaire

Welcome to the discovery phase of your brand identity development.

Please take some time to complete the following questions. If you do not have all the answers, that's OK - just fill out what you can. Some questions may not be pertinent to your business, in which case feel free to ignore. Please note, as this is the initial discovery phase, things may change over the course of our branding process, so don't feel as though everything you put down is written in stone.

  • Brand Fundamentals

    Please select the type of Branding
    Please write the Brand Name
    Please write the Brand Name
    Enter brief description
    Enter the established year
    Enter product features
    Describe your Business/ Product in one sentence
    Describe your Business/ Product in two words
    Describe your Business/ Product in one word
    Enter top 3 values
    Enter mission statement
    Enter vision statement
    Enter data

  • Size

    Is this brand a part of an existing company?
    If yes, please specify the company and its affiliation
    Do you want to reflect the association in the new identity?
    i.e. SME, Multi-national corporation, Number of employees, etc.

  • Market Positioning

    i.e. businesses, consumers, age-range, locals, citizens, etc.
    Competitor 1
    http://www.domainname.com
    Competitor 2
    http://www.domainname.com
    Add More
    Enter your description
    Enter your description
    Enter your description
    Enter your description
    Enter your description
    Enter your description
    i.e. Your new logo sign in the building, or when handing out your business card, etc.

  • Brand Psychology

    e.g. A compass
    Because... (e.g. A whirl wind picking up or removing any objects in its path.)
    e.g. Camel
    Because... (e.g. Because of its endurance and association with the region.)
    e.g. Columbus
    Because.. (e.g. He was an adventurer always looking for new ways of doing same thing.)
    Add additional keywords if any...
    Enter description
    Enter brand name
    Because... (e.g. Unrelated mixed colors.)
    Enter brand name
    Because... (e.g. The typography used in the logo is not appropriate.)
    Add More

  • Brand Ambient

    If selected others, please specify
    Please select the type of Branding